Marketing News

Politics and Perfume

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By: TOM BRANNA

Editor

His poll numbers may be on the rise in terms of his Republican Presidential Nomination, but in the personal care sector, Donald Trump’s stock isn’t faring as well. Both Perfumania and Farouk, companies with connections to The Donald, are stepping back from the real estate-mogul turned politician following controversial statements he made about Hispanics. (All prior to his latest doozy about Senator John McCain.) Last month, Perfumania confirmed to Happi that due to “unforeseen circumstances” ...

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